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Motion graphics
Duration
15 & 30 sec
Format
Vertical & horizontal
Platforms
Instagram · TikTok · YouTube
About the project
The client needed a short motion campaign explaining a new digital service simply and fast enough to hold a viewer through a feed's first five seconds.
We built a motion system of simple geometric shapes that morph smoothly into one another, paired with a short voiceover that summed up the idea in under twenty words.
Client
A digital-platform startup
Year
2024
Location
Remote
What we delivered
Motion scriptMotion graphicsSound designMulti-format cutdowns
Opening frame of the lead video
Detail of the shape-morph system
Campaign colour palette
Frame from the vertical cutdown
Logo in its closing animation
Full frame grid of the campaign
"The video explained the service better in thirty seconds than the full page we'd written."
Marketing Lead, the platform
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